Inbound link building determines the success of your website. For successful link building, you have to understand traffic that comes from various sources. Search engine traffic is one of the main sources and for this purpose, you have to not only optimize your pages for search engines but also understand the page of rank of other sites from which you can get traffic.
It is not very easy to make it to the first page of a search engine like Google. What is more difficult is, to maintain your position. While keyword optimization will get you there, what is also needed to fasten the process is sustained inbound link building.
When getting traffic through inbound links, it is essential for an SEO expert to scrutinize the page of the rank of the page through which traffic comes. To put it in another way, before link building, a detailed analysis of page rank patters of probable pages, where you want place your links, should be done over a period of time.
This exercise helps determines potential performers and eliminate those which are not useful in generating dedicated traffic. Page algorithms are ever changing but a good SEO services provider can read patterns and determine how they work.
Many so called SEO experts promise a lot of traffic through a huge number of links. The fine print here is often ignored: what is the quality of these links? The quality or page ranks of these links are more important than their numbers. Because a higher ranked page brings in dedicated traffic, which is more likely to be your market. This converts into more money.
Hence before link building, a skilled SEO service provider always earmarks the performing pages and tries to get traffic from them. These pages are most visited because they have followers who regularly visit. That apart since they also rank high on search engines, they are easily found. This is the kind of links that you would want traffic from.
Fred Meek is an SEO consultant in Austin, Texas. Link Building is a big part of what we do at MindBOX SEO. Learn more or contact the author by visiting http://www.mindboxseo.com
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